BBA Marketing Learning Notes and Technology Articles

Business Markets and Buyer Behavior Multiple Choice Questions 1 PDF eBook Download

Business markets and buyer behavior multiple choice questions (MCQs), business markets and buyer behavior quiz answers, marketing test prep 1 for marketing certifications to become certified marketing professional. Business markets MCQs, business markets and buyer behavior quiz questions and answers for admission and merit scholarships test. Practice business markets, participants in business buying process, major influences on business buying behavior career test for online school of business administration.

Learn business markets and buyer behavior quizzes with multiple choice questions: generation born before 1964 and after world war ii is classified as, with choices generation y, generation x, baby boomers, and both a and b for best online colleges for business administration. Practice jobs' assessment test for online learning business markets quiz questions with principles of marketing MCQs for online business administration and management degree.

MCQs on Business Markets & Buyer Behavior Test 1 PDF eBook Download

MCQ: Generation born before 1964 and after World War II is classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

C

MCQ: Factors that affect Company's ability to maintain customer relationships are known as

  1. Marketing environment
  2. Marketing dashboard
  3. Marketing plan
  4. Both a and b

A

MCQ: Most successful products are those which are

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above

D

MCQ: Lexus targets customer regardless of country in which they lived - "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

MCQ: Top management sets company's

  1. Mission
  2. Objectives
  3. Vision
  4. All of above

D