Analyzing Marketing Environment Multiple Choice Questions and Answers 1 PDF Book Download

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Learn analyzing marketing environment quiz with multiple choice questions: type of question in questionnaire in which all possible choices are given is, with choices close ended question, open ended question , and none of above for online bachelor's degree business administration. Practice jobs' assessment test for online learning microenvironment quiz questions with principles of marketing MCQs for business analyst certification.

MCQs on Analyzing Marketing Environment Test 1 PDF Book Download

MCQ: Type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

B

MCQ: First step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

A

MCQ: Changes made in product characteristics such as quality, style and features are called

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market

C

MCQ: 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: Strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

C