Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Quiz Questions and Answers PDF - 3

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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The unfavorable external factors or trends that may pose a challenge to company are called

A) Strengths

B) Weaknesses

C) Opportunities

D) Threats

MCQ 12: The kind of understanding the company gets from marketing information is known as

A) marketing information system

B) customer insights

C) competitive marketing database

D) variable testing data base

MCQ 13: The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

A) integrated logistics management

B) intermodal logistics management

C) intra-modal logistics management

D) exclusive logistics management

MCQ 14: The breakeven pricing strategy is also called

A) learning pricing

B) marginal pricing

C) target return pricing

D) markup return pricing

MCQ 15: The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as

A) flexible channel

B) static channel

C) direct channel

D) indirect channel

Principles Of Marketing Mock Tests

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Managing Marketing Information: Customer Insights MCQs

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Marketing Communications: Customer Value MCQs

Retailing and Wholesaling Strategy MCQs

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