Principles of Marketing MCQs - Chapter 1
Analyzing Marketing Environment Multiple Choice Questions (MCQs) PDF Download - 1
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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 1
MCQ 1: The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
MCQ 2: The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
MCQ 3: The changes made in the product characteristics such as quality, style and features are called
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
MCQ 4: The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
MCQ 5: The strategy of introducing new product in existing market is classified as
- Market development
- Market penetration
- Product development
- Diversification
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Marketing Principles MCQs eBook Download
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Principles of Marketing Practice Questions
marketing management MCQ with Answers
- Administrator who assists in selection and deselection of purchasing goods and services
- Groups that people think to join are classified as
- Supplier's goal is to enlarge their share of purchasing over the time,
- Hospitals, loan agencies, postal services and schools are examples of the services of
- An area that company can profitably satisfies according to buyer's needs is called
- In third level of customer value hierarchy, the marketer creates the basic products into
Analyzing Marketing Environment MCQ Book Questions
- Administrator who assists in selection and deselection of purchasing goods and services
- Groups that people think to join are classified as
- Supplier's goal is to enlarge their share of purchasing over the time,
- Hospitals, loan agencies, postal services and schools are examples of the services of
- An area that company can profitably satisfies according to buyer's needs is called
- In third level of customer value hierarchy, the marketer creates the basic products into