Marketing Strategy and Mix MCQs & Quiz Online PDF eBook Download

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MCQs on Marketing Strategy and Mix PDF eBook Download

MCQ: Concept through which life is brought up in message of advertising strategy in memorable and distinctive way is classified as

  1. rational concept
  2. reminder concept
  3. creative concept
  4. persuasive concept

C

MCQ: Market offering can be combination of

  1. product & services
  2. Information
  3. Places
  4. All of above

D

MCQ: Customer driven marketing strategy is another name of

  1. The selling concept
  2. The marketing concept
  3. The product concept
  4. The societal marketing concept

B

MCQ: Company wants to nurture, retain and grow its customer of customer group called

  1. True friend
  2. Barnacles
  3. Butterflies
  4. Strangers

A

MCQ: Market consists of

  1. Potential buyers
  2. Actual buyers
  3. Both a and b
  4. None of the above

C