Marketing Research MCQs Quiz Online PDF Book Download

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MCQs on Marketing Research PDF Book Download

MCQ: 'limited fit' between customer needs and company's product is shown by

  1. Barnacles
  2. Butterflies
  3. True friends
  4. Strangers

A

MCQ: Approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style

D

MCQ: Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above

A

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above

A