Marketing Research MCQs Quiz Online PDF Download

Learn marketing research MCQs, marketing principles test for online courses learning and test prep to practice. Managing marketing information customer insights quiz has multiple choice questions (MCQ), marketing research quiz questions and answers to learn for BBA general subjects questions with answers.

Marketing practices test MCQ on second step in marketing research process is with options define research objectives, develop research plan, implement research plan and none of above problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning marketing research quiz with MCQs to practice test questions with answers.

MCQs on Marketing Research Quiz PDF Download

MCQ. Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ. Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ. Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ. Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B

MCQ. Collection, analysis and reporting of available data for any given marketing situation is classified as

  1. external databases
  2. outsourced databases
  3. marketing research
  4. both a and b

C