Marketing Research MCQs Quiz Online PDF Download

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MCQs on Marketing ResearchQuiz PDF Download

MCQ: Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ: Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ: Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ: Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B

MCQ: Collection, analysis and reporting of available data for any given marketing situation is classified as

  1. external databases
  2. outsourced databases
  3. marketing research
  4. both a and b

C