Marketing Research MCQs & Quiz Online PDF Book Download

Marketing research multiple choice questions (MCQs), marketing research quiz answers to learn online BBA courses for marketing classes. Managing marketing information: customer insights MCQs, marketing research quiz questions and answers for business administration degree online. Learn marketing research test prep for business analyst certification.

Learn managing marketing information: customer insights MCQ: 'limited fit' between customer needs and company's product is shown by, with choices barnacles, butterflies, true friends, and strangers for business administration degree online. Practice merit scholarships assessment test, online learning marketing research quiz questions for competitive exams in business majors .

MCQs on Marketing Research PDF Book Download

MCQ: 'limited fit' between customer needs and company's product is shown by

  1. Barnacles
  2. Butterflies
  3. True friends
  4. Strangers


MCQ: Approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style


MCQ: Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency


MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above


MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above