Market Targeting MCQs Quiz Online PDF Download

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MCQs on Market TargetingQuiz PDF Download

MCQ: Variables such as market and product variability plays a role in designing of

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

B

MCQ: In positioning statement, first thing that must be stated is

  1. target segment
  2. market segmentation
  3. differentiation
  4. positioning

A

MCQ: Company marketing mix that target market segments very broadly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

MCQ: Situation in which company targets whole market with one similar offer is called as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

MCQ: Positioning statement first states the

  1. product membership in category
  2. points of priority
  3. points of differences
  4. brands superiority

A