Market Segmentation MCQs & Quiz Online PDF Book Download

Market segmentation MCQs, market segmentation quiz answers to learn marketing courses online. Customer driven marketing strategy multiple choice questions (MCQs), market segmentation quiz questions and answers for online business degree. Market segmentation test prep for business analytics certifications.

Learn customer driven marketing strategy test MCQs: companies that targets market very narrowly is called, with choices mass marketing, segmented marketing, niche marketing, and micromarketing for online business degree. Practice assessment test for scholarships, online learning market segmentation quiz questions for competitive assessment in business majors for business analytics certifications.

MCQ on Market SegmentationQuiz Book Download

MCQ: Companies that targets market very narrowly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

D

MCQ: Niche marketing helps more in

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store

A

MCQ: Toyota Corporation which produces several different brands of cars is an example of

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

MCQ: Royal Caribbean hotel chain which targets families and high energy couples is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

B