Market Segmentation MCQs Quiz Online PDF Download

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MCQs on Market SegmentationQuiz PDF Download

MCQ: Segmentation on basis of values and attitudes and behavioral patterns is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

B

MCQ: Targeting affluent customers with luxurious goods is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: Segmentation of international markets on basis of monetary regulations is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

D

MCQ: Segmentation of international markets on basis of common languages, religions and customs is example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

B

MCQ: Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C