Market Segmentation MCQs & Quiz Online PDF eBook Download

Market segmentation multiple choice questions (MCQs), market segmentation quiz answers to learn online marketing degree programs. Customer driven marketing strategy MCQs, market segmentation quiz questions and answers for online business administration school. Learn market segmentation test prep for online classes business administration.

Learn customer driven marketing strategy MCQ: companies that targets market very narrowly is called, with choices mass marketing, segmented marketing, niche marketing, and micromarketing for online business administration school. Practice merit scholarships assessment test, online learning market segmentation quiz questions for competitive exams in business majors for online schools for business administration.

MCQs on Market Segmentation PDF eBook Download

MCQ: Companies that targets market very narrowly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

D

MCQ: Niche marketing helps more in

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store

A

MCQ: Toyota Corporation which produces several different brands of cars is an example of

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

MCQ: Royal Caribbean hotel chain which targets families and high energy couples is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

B