Managing New-Product Development MCQs Questions and Answers PDF Book Download

Managing new-product development MCQs, managing new-product development quiz answers to learn marketing courses online. New product development multiple choice questions (MCQs), managing new-product development quiz questions and answers for online business degree. Product life cycle strategies, managing new-product development test prep for digital marketing certification.

Learn new product development test MCQs: market segmented on basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in, with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for online business degree. Practice assessment test for scholarships, online learning managing new-product development quiz questions for competitive assessment in business majors for business analyst certification.

MCQ on Managing New-Product DevelopmentQuiz Book Download

MCQ: Market segmented on basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

MCQ: Market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B

MCQ: After company has positioned itself, it should take steps to

  1. communicate the positioning
  2. differentiation
  3. establish distribution channels
  4. none of above

A

MCQ: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. occasion segmentation

D