Managing New-Product Development MCQs & Quiz Online PDF Book Download

Managing new-product development multiple choice questions (MCQs), managing new-product development quiz answers to learn online marketing courses. New product development MCQs, managing new-product development quiz questions and answers for online college business degree. Learn product life cycle strategies, managing new-product development test prep for digital marketing certification.

Learn new product development MCQ: market segmented on basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in, with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for online college business degree. Practice merit scholarships assessment test, online learning managing new-product development quiz questions for competitive exams in business majors .

MCQs on Managing New-Product Development PDF Book Download

MCQ: Market segmented on basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

MCQ: Market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B

MCQ: After company has positioned itself, it should take steps to

  1. communicate the positioning
  2. differentiation
  3. establish distribution channels
  4. none of above

A

MCQ: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. occasion segmentation

D