Major Influences on Business Buying Behavior MCQs & Quiz Online PDF eBook Download

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Learn business markets and buyer behavior MCQ: lexus targets customer regardless of country in which they lived - "global elite" segment, this is called, with choices intermarket segmentation, intramarket segmentation, income segmentation, and psychographic segmentation for online master's degree in business management. Practice merit scholarships assessment test, online learning major influences on business buying behavior quiz questions for competitive exams in business majors for online BBA degree.

MCQs on Major Influences on Business Buying Behavior PDF eBook Download

MCQ: Lexus targets customer regardless of country in which they lived - "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

MCQ: Strategy that focuses on smaller segments and attract only few competitors is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

C

MCQ: Market which is divided on basis of 'income scale and family size of customers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: 'value proposition' is called brands

  1. full positioning
  2. full targeting
  3. full market segmentation
  4. full competitive advantage

A

MCQ: Apple customers who keeps buying same brand in every purchase is an example of

  1. user status
  2. usage rate
  3. loyalty status
  4. benefits sought

C