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MCQs on Macroenvironment PDF eBook Download

MCQ: 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Market segmentation based on customers seeking brands that deliver benefits is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

D