Logistics Functions MCQs & Quiz Online PDF Book Download

Logistics functions multiple choice questions (MCQs), logistics functions quiz answers to learn online BBA courses for marketing classes. Pricing: capturing customer value MCQs, logistics functions quiz questions and answers for online business degree programs. Learn types of costs, logistics functions test prep for business analyst certification.

Learn pricing: capturing customer value MCQ: 'regent seven seas cruise line' targets customers seeking elegant ambiance for holidays is example of, with choices geographic segmentation, income segmentation, psychographic segmentation, and behavioral segmentation for online business degree programs. Practice merit scholarships assessment test, online learning logistics functions quiz questions for competitive exams in business majors .

MCQs on Logistics Functions PDF Book Download

MCQ: 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Positioning statement must state category of brands and its

  1. points of differences
  2. price
  3. place
  4. distribution channel

A

MCQ: 'local or individual marketing' is also called as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

D

MCQ: Competitive marketing strategies plays a role in companies

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

B

MCQ: Marketing strategy which does not focus on difference between consumer needs is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A