Good Value Pricing MCQs Quiz Online PDF eBook Download

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MCQs on Good Value Pricing PDF eBook Download

MCQ: Customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

  1. user status
  2. usage rate
  3. loyalty status
  4. benefits sought

B

MCQ: 'Harley-Davidson' which marketed bikes for female segment of market is an example of

  1. geographic segmentation
  2. gender segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: Market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: Situation in which the company targets whole market with one similar offer is called as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A