Global Product Strategy MCQs Quiz Online PDF Download

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Principles of marketing practice test MCQ: global communication and product strategy in which communication is adjusted but product would not be changed is classified as with choices product adaptation, straight product extension, dual adaptation and communication adaptation problem solving skills for summative and formative assessment, competitive exam prep, interview questions with answer key. Free study guide is for online learning global product strategy quiz with MCQs to practice test questions with answers.

MCQs on Global Product Strategy Quiz PDF Download

MCQ. Global communication and product strategy in which communication is adjusted but product would not be changed is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

D

MCQ. Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

  1. whole strategic view
  2. whole channel view
  3. whole product adaptation
  4. whole communication adaptation

B

MCQ. Global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

A

MCQ. Global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

C

MCQ. Product strategy according to which product is marketed without any change in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. product invention
  4. communication adaptation

B