Global Marketing Program MCQs Quiz Online PDF eBook Download

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MCQs on Global Marketing Program PDF eBook Download

MCQ: Customer adopter groups include

  1. innovator
  2. early majority
  3. laggard
  4. early adopter


MCQ: Variables such as market and product variability plays a role in designing of

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation