Geographical Price Multiple Choice Questions (MCQ) PDF Download

MCQ : The Jeep can associated with brand personality trait known as

1. ruggedness
2. competence
3. sophistication
4. excitement

MCQ 1: The person self-image also called as its

1. lifestyle
2. personality
3. social class
4. self-concept

MCQ 2: The distinct psychological characteristics that play key role in distinguishing one person from another is called

1. lifestyle
2. personality
3. social class
4. None of the above

MCQ 3: The group of customers who follows a majority of people before buying innovative products is called

1. late majority
2. early majority
3. laggard
4. early adopter

MCQ 4: According to customers, the trend of interpreting information in a way to support what they already believe is

1. selective attention
2. selective distortion
3. selective retention
4. all of above