Discount and Allowance Pricing Multiple Choice Questions (MCQ) PDF Download

MCQ 1: A descriptive thought about something held by a person is classified as

1. learning
2. attitudes
3. beliefs
4. perception

MCQ 2: The kind of information consumer obtains from advertising campaigns and sales people is classified as

1. personal sources
2. commercial sources
3. experiential sources
4. all of above

MCQ 3: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in

1. physiological needs
2. social needs
3. self-actualization needs
4. esteem needs

MCQ 4: The factors that can affect purchase decision and attention are

1. attitude of others
2. unexpected situational factors
3. expected situational factors
4. both a and b

MCQ 5: The 'social factors' includes

1. small groups
2. family
3. social roles and status
4. all of above