Developing Effective Marketing Communication MCQs Quiz Online PDF Book Download

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Learn marketing communications: customer value test MCQs: good, service or idea that is perceived as new by potential customers is an example of, with choices adoption process, new product, existing product, and none of above for business degree online classes. Practice merit scholarships assessment test, online learning developing effective marketing communication quiz questions for competitive assessment in business majors for business analytics certifications.

MCQ on Developing Effective Marketing CommunicationQuiz Book Download

MCQ: Good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above

B

MCQ: 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

A

MCQ: According to 'Maslow's hierarchy of needs', sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

B

MCQ: Lifestyle measuring consumers major dimensions such as

  1. activates
  2. interests
  3. opinions
  4. all of above

D

MCQ: Kind of information consumer obtains from mass media and internet searches classified as

  1. personal sources
  2. commercial sources
  3. public sources
  4. all of above

C