Developing Effective Marketing Communication MCQs Quiz Online PDF Download

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MCQs on Developing Effective Marketing CommunicationQuiz PDF Download

MCQ: Message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ: Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ: Set of stages through which customers pass through while purchasing market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D

MCQ: Theme of message content which is related to self-interest of audience is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

C

MCQ: Stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of process called

  1. channeling stages
  2. buyer readiness stage
  3. channel designing stages
  4. strategic stages

B