Principles of Marketing Practice Tests
Principles of Marketing Online Tests
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MCQ 1: The good, service or idea that is perceived as new by potential customers is an example of
MCQ 2: The 'buyer's black box' consists of
MCQ 3: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
MCQ 4: The lifestyle measuring consumers major dimensions such as
MCQ 5: The kind of information consumer obtains from mass media and internet searches classified as
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