Customer Value Based Pricing MCQs & Quiz Online PDF Book Download

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MCQs on Customer Value Based Pricing PDF Book Download

MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above

D

MCQ: Remembrance of good points that are related to choose a brand as compared to competing brands is called

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b

C

MCQ: Adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

C

MCQ: Low involved buying behavior of consumers while perceiving significant differences between brands is called

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

B

MCQ: According to 'Maslow's hierarchy of needs', need of recognition and status is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

D