Customer Value Based Pricing MCQs Quiz Online PDF eBook Download

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MCQs on Customer Value Based Pricing PDF eBook Download

MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above


MCQ: Remembrance of good points that are related to choose a brand as compared to competing brands is called

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b


MCQ: Adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound


MCQ: Low involved buying behavior of consumers while perceiving significant differences between brands is called

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior


MCQ: According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs