Customer Databases and Direct Marketing MCQs Quiz Online PDF Download

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MCQs on Customer Databases and Direct MarketingQuiz PDF Download

MCQ: Forms of direct marketing includes

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above


MCQ: Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database


MCQ: Kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing


MCQ: Direct marketing through which products are sold directly to customer on phone call is classified as

  1. telephone marketing
  2. online marketing
  3. offline marketing


MCQ: Marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called

  1. kiosk marketing
  2. offline marketing
  3. telephone marketing
  4. direct response TV marketing