Customer Databases and Direct Marketing MCQs & Quiz Online PDF eBook Download

Customer databases and direct marketing multiple choice questions (MCQs), customer databases and direct marketing quiz answers for online marketing degree programs. Direct and online marketing MCQs, customer databases and direct marketing quiz questions and answers for online colleges for business management. Learn customer databases and direct marketing test prep for online business and administration degree.

Learn direct and online marketing MCQ: highly involved consumer buying behavior while perceiving significant differences between brands is called, with choices complex buoying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior for online colleges for business management. Practice merit scholarships assessment test, online learning customer databases and direct marketing quiz questions for competitive exams in business majors for online bachelor's degree in business administration.

MCQs on Customer Databases and Direct Marketing PDF eBook Download

MCQ: Highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

A

MCQ: Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

B

MCQ: If customer's expectations and products performance matches, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

A

MCQ: In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

C

MCQ: 'Maslow's hierarchy of needs' includes

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

D