Principles of Marketing Practice Tests
Principles of Marketing Online Tests
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MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called
MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
MCQ 3: If customer's expectations and products performance matches, the customer is
MCQ 4: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called
MCQ 5: The 'Maslow's hierarchy of needs' includes
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