Competitor Analysis MCQs & Quiz Online PDF Book Download

Competitor analysis MCQs, competitor analysis quiz answers to learn marketing courses online. Competitive advantage multiple choice questions (MCQs), competitor analysis quiz questions and answers for bachelor's degree in marketing. Competitor analysis test prep for business analyst certification.

Learn competitive advantage test MCQs: according to brand personality traits, 'sophistication' is concluded as brand being, with choices reliable and intelligent, daring and imaginative, cheerful and wholesome, and charming and upper class for bachelor's degree in marketing. Practice assessment test for scholarships, online learning competitor analysis quiz questions for competitive assessment in business majors for digital marketing certification.

MCQ on Competitor AnalysisQuiz Book Download

MCQ: According to brand personality traits, 'sophistication' is concluded as brand being

  1. reliable and intelligent
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

D

MCQ: Social class who rely on relatives for assistance in trouble times and economic support considered as

  1. upper middles
  2. working class
  3. middle class
  4. upper uppers

B

MCQ: Well-known brand 'Apple' is related to brand personality trait of

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

D

MCQ: In 'adoption process for new products', customer seek information in the

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. all of above

B

MCQ: Mental process in which customer ends up as buyer of a new product is called

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

A