Competitor Analysis MCQs Quiz Online PDF eBook Download

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MCQs on Competitor Analysis PDF eBook Download

MCQ: According to brand personality traits, the 'sophistication' is concluded as brand being

  1. reliable and intelligent
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

D

MCQ: Social class who rely on relatives for assistance in trouble times and economic support considered as

  1. upper middles
  2. working class
  3. middle class
  4. upper uppers

B

MCQ: Well-known brand 'Apple' is related to brand personality trait of

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

D

MCQ: In 'adoption process for new products', the customer seek information in the

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. all of above

B

MCQ: Mental process in which customer ends up as buyer of a new product is called

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

A