Company Wide Strategic Planning MCQs Quiz Online PDF Download

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Marketing practices test MCQ on growth share matrix divides sbu's in with options 2 types, 3 types, 4 types and 5 types problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning company wide strategic planning quiz with MCQs to practice test questions with answers.

MCQs on Company Wide Strategic Planning Quiz PDF Download

MCQ. Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ. Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ. SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ. SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

A

MCQ. Situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

B