Company Wide Strategic Planning MCQs Quiz Online PDF Download

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MCQs on Company Wide Strategic PlanningQuiz PDF Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ: SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

A

MCQ: Situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

B