Characteristics affecting Consumer Behavior MCQs Quiz Online PDF eBook Download

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MCQs on Characteristics affecting Consumer Behavior PDF eBook Download

MCQ: In BCG growth share matrix, the horizontal axis represents

  1. Market growth rate
  2. Relative market share
  3. Portfolio analysis
  4. Both b & c

B

MCQ: Value creating activities carried by internal departments of company are classified as

  1. Value chain
  2. Value delivery network
  3. Portfolio analysis
  4. None of above

A

MCQ: Public relations' can be classified as

  1. Place
  2. Product
  3. Price
  4. Promotion

D