Capturing Value from Customers MCQs Test Online PDF Book Download

Capturing value from customers multiple choice questions (MCQs), capturing value from customers test prep for online learning with business degree certificate eCourses. Learn introduction to marketing multiple choice questions (MCQs), capturing value from customers quiz questions and answers. Career test on setting goals and advertising objectives, capturing value from customers, understanding marketplace and customer needs test for online marketing communication courses distance learning.

Learn introduction to marketing practice test MCQs: customer classification depends on, for free online courses with options potential profitability, projected loyalty for business administration degree online. Free skills assessment test is for e-learning online capturing value from customers quiz questions for competitive assessment in business majors to prepare entrance exam for admission in global executive MBA program.

MCQ on Capturing Value from CustomersQuiz Book Download

MCQ: Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ: Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ: Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A

MCQ: In 'Butterflies' group, customer needs and company's market offering has

  1. Good fit
  2. Little fit
  3. Strong fit
  4. Limited fit

A

MCQ: A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above

B