Capturing Value from Customers MCQs Quiz Online PDF Download

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Principles of marketing practice test MCQ: firm's performance can be better measured by with choices current sales, customer equity, market share and both a and b problem solving skills for summative and formative assessment, competitive exam prep, interview questions with answer key. Free study guide is for online learning capturing value from customers quiz with MCQs to practice test questions with answers.

MCQs on Capturing Value from Customers Quiz PDF Download

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b


MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above


MCQ. Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles


MCQ. In 'Butterflies' group, customer needs and company's market offering has

  1. Good fit
  2. Little fit
  3. Strong fit
  4. Limited fit


MCQ. A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above