Capturing Value from Customers MCQs Quiz Online PDF Download

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MCQs on Capturing Value from Customers Quiz PDF Download

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ. Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A

MCQ. In 'Butterflies' group, customer needs and company's market offering has

  1. Good fit
  2. Little fit
  3. Strong fit
  4. Limited fit

A

MCQ. A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above

B