Capturing Value from Customers MCQs Quiz Online PDF Book Download

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Learn introduction to marketing test MCQs: sbu's in 'stars' category requires, with choices heavy investment, less investments, more marketing, and both a and c for online college business degree. Practice merit scholarships assessment test, online learning capturing value from customers quiz questions for competitive assessment in business majors for business analyst certification.

MCQ on Capturing Value from CustomersQuiz Book Download

MCQ: SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

A

MCQ: Loss in sales because of poor quality raw materials have been used in production is concluded in company?s

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C

MCQ: Situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

B

MCQ: According to marketing four Ps, credit terms can be classified as

  1. Place
  2. Product
  3. Price
  4. Promotion

C

MCQ: Considering strategic planning, 'Organizations purpose' statement is known as

  1. Vision statement
  2. Mission statement
  3. Value proposition
  4. Both a and b

B