Buyer Decision Process for New Products MCQs Quiz Online PDF Download

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Marketing practices test MCQ on in 'stages of adoption process', customer decides to become regular user in with options awareness stage, interest stage, evaluation stage and adoption problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning buyer decision process for new products quiz with MCQs to practice test questions with answers.

MCQs on Buyer Decision Process for New Products Quiz PDF Download

MCQ. In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ. Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ. Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ. Tendency to which experiences of potential customers fits with innovation is called

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

D

MCQ. In 'adoption process for new products', customer seek information in the

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. all of above

B