Buyer Decision Process for New Products MCQs Quiz Online PDF Book Download

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MCQs on Buyer Decision Process for New Products PDF Book Download

MCQ: Study of human population in context of gender, race and occupation is called

  1. the demographic environment
  2. the cultural environment
  3. the economic environment
  4. the natural environment

A

MCQ: Generation born following 'baby boomers' is known as

  1. generation X
  2. generation Y
  3. Both a and b
  4. none of above

A

MCQ: Macro environment includes

  1. Demographic factors
  2. Technological factors
  3. The suppliers
  4. Both a and b

D

MCQ: Large societal forces that affects organizations close factors are known as

  1. Microenvironment
  2. Macro environment
  3. Organizations environment
  4. Market environment

B

MCQ: 'Millennial' are also classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

B