Buyer Decision Process for New Products MCQs Quiz Online PDF Download

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MCQs on Buyer Decision Process for New ProductsQuiz PDF Download

MCQ: In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ: Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ: Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ: Tendency to which experiences of potential customers fits with innovation is called

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

D

MCQ: In 'adoption process for new products', customer seek information in the

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. all of above

B