Targeted Marketing MCQs & Quiz Online PDF Book Download

Targeted marketing multiple choice questions (MCQs), targeted marketing quiz answers to learn online BBA courses for marketing management classes. Identifying market segments and targets MCQs, targeted marketing quiz questions and answers for business management classes online. Learn market targeting, segmentation marketing, consumer market segmentation, targeted marketing test prep for business analyst certification.

Learn identifying market segments and targets MCQ: narrowly defined consumer group seeking mix of benefits in a segment is classified as, with choices niche, individuals, custom group, and costly customization for business management classes online. Practice merit scholarships assessment test, online learning targeted marketing quiz questions for competitive exams in business majors .

MCQs on Targeted Marketing PDF Book Download

MCQ: Narrowly defined consumer group seeking mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization


MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization


MCQ: Strategy which combines customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment


MCQ: Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries


MCQ: When firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization