Targeted Marketing MCQs Quiz Online PDF Download

Learn targeted marketing MCQs, online BBA marketing management test for distance education, online marketing courses prep. Practice identifying market segments and targets multiple choice questions (MCQs), targeted marketing quiz questions and answers. GMAT test prep on consumer segmentation, segmentation marketing, targeted marketing tutorials for online marketing strategies for business courses distance learning.

Study bachelors and masters in marketing degree MCQs: narrowly defined consumer group seeking mix of benefits in a segment is classified as, for online courses with choices niche, individuals , custom group , costly customization with online global exams' preparation for online competitions like GMAT prep for good GMAT scores. Free skills assessment test is for online learn targeted marketing quiz questions with MCQs, exam preparation questions and answers for business analyst job's interview and test preparation.

MCQs on Targeted MarketingQuiz PDF Download

MCQ: Narrowly defined consumer group seeking mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization


MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization


MCQ: Strategy which combines customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment


MCQ: Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries


MCQ: When firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization