Targeted Marketing MCQs & Quiz Online PDF Book Download

Targeted marketing MCQs, targeted marketing quiz answers to learn online marketing courses. Identifying market segments and targets multiple choice questions (MCQs), targeted marketing quiz questions and answers for online business degree. Market targeting, segmentation marketing, consumer market segmentation, targeted marketing test prep for business analyst certification.

Learn identifying market segments and targets test MCQs: narrowly defined consumer group seeking mix of benefits in a segment is classified as, with choices niche, individuals, custom group, and costly customization for online business degree. Practice assessment test for scholarships, online learning targeted marketing quiz questions for competitive assessment in business majors for digital marketing certification.

MCQ on Targeted MarketingQuiz Book Download

MCQ: Narrowly defined consumer group seeking mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization


MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization


MCQ: Strategy which combines customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment


MCQ: Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries


MCQ: When firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization