Targeted Marketing MCQs Quiz Online PDF Download

Learn targeted marketing MCQs, marketing management test for online learning courses, test prep to practice test. Identifying market segments and targets quiz has multiple choice questions (MCQ), targeted marketing quiz questions and answers, consumer segmentation, segmentation marketing, targeted marketing tutorials for online marketing strategies for business courses distance learning.

Marketing management practice test MCQ: narrowly defined consumer group seeking mix of benefits in a segment is classified as with choices niche, individuals , custom group and costly customization with online global exams' preparation for online competitions like GMAT prep for good GMAT scores. Free study guide is for online learning targeted marketing quiz with MCQs to practice test questions with answers for business analyst job's interview and test preparation.

MCQs on Targeted Marketing Quiz PDF Download

MCQ: Narrowly defined consumer group seeking mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization

A

MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization

C

MCQ: Strategy which combines customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment

C

MCQ: Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries

C

MCQ: When firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

B