Targeted Marketing MCQs Quiz Online PDF Download

Learn targeted marketing MCQs, marketing management test for online courses learning and test prep to practice. Identifying market segments and targets quiz has multiple choice questions (MCQ), targeted marketing quiz questions and answers to learn for online importance of marketing exam test.

Marketing management practice test MCQ on narrowly defined consumer group seeking mix of benefits in a segment is classified as with options niche, individuals , custom group and costly customization problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning targeted marketing quiz with MCQs to practice test questions with answers.

MCQs on Targeted Marketing Quiz PDF Download

MCQ. Narrowly defined consumer group seeking mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization

A

MCQ. Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization

C

MCQ. Strategy which combines customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment

C

MCQ. Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries

C

MCQ. When firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

B