Targeted Marketing MCQs Quiz Online PDF eBook Download

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MCQs on Targeted Marketing PDF eBook Download

MCQ: Narrowly defined consumer group seeking the mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization

A

MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization

C

MCQ: Strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment

C

MCQ: Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries

C

MCQ: When the firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

B