Marketing Research Process Quiz Questions and Answers PDF Download eBook
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Quiz on Marketing Research Process PDF Download eBook
MCQ: The unstructured technique that allows a possible range of responses is classified as
- quantitative measures
- qualitative measures
- open-ended questionnaire
- close-ended questionnaire
B
MCQ: The process through which large organizations identify, choose and evaluate among the range of brands is classified as
- small buying
- procedure buying
- organizational buying
- large buying
C
MCQ: The individuals who request the need of purchasing something are classified as
- initiators
- users
- influencers
- providers
A
MCQ: The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as
- perceived pricing
- everyday low pricing
- high low pricing
- value pricing
B
MCQ: The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called
- close-ended questions
- rating scale
- open-ended questions
- stratified sampling
A