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Marketing and Customer Value Questions and Answers PDF Download eBook

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"The network of specific suppliers and distributors to create superior value is called", marketing and customer value Multiple Choice Questions (MCQ) with choices value chain, supply chain, product chain, and marketing chain for executive MBA marketing programs. Learn developing marketing strategies and plans questions and answers with free online certification courses for online colleges for business management.

Trivia Quiz on Marketing & Customer Value PDF Download eBook

Marketing and Customer Value Quiz

MCQ: The network of specific suppliers and distributors to create superior value is called

  1. supply chain
  2. value chain
  3. product chain
  4. marketing chain

A

Stages in Buying Process Quiz

MCQ: The markets in which participants directly exchange goods or services are classified as

  1. public markets
  2. barter markets
  3. buying markets
  4. private alliances

B

Product Hierarchy Quiz

MCQ: In the product hierarchy, the product variant or item is classified as

  1. class and line type
  2. need family type
  3. stock type
  4. stock keeping unit

D

Key Psychological Processes Quiz

MCQ: The limited and temporary repository of useful information is classified as

  1. long term memory
  2. short term memory
  3. permanent memory
  4. None of above

B

What Influences Consumer Behavior Quiz

MCQ: The convenient products and services are mostly served to the customers who are

  1. geographically constrained
  2. time constrained
  3. money constrained
  4. both B and C

D