Marketing Research Process Quiz Questions and Answers 9 PDF Download

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Quiz on Marketing Research Process Worksheet 9Quiz PDF Download

Marketing Research Process Quiz

MCQ: Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


Marketing Research Process Quiz

MCQ: First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B


Consumer Market Segmentation Quiz

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


Forecasting and Demand Measurement Quiz

MCQ: Maximum number of sales of all firms in an industry, for a given period of time is called

  1. total market potential
  2. total production potential
  3. total demand potential
  4. current demand


Auction Type Pricing Quiz

MCQ: Type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

  1. Australian auctions
  2. English auctions
  3. Dutch auctions
  4. Sealed-bid auctions