Measuring Brand Equity Quiz Questions and Answers 89 PDF Book Download

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Quiz on Measuring Brand Equity Worksheet 89Quiz Book Download

Measuring Brand Equity Quiz

MCQ: In value stages, marketing program investment must consider

  1. attachment
  2. product and trade
  3. price premiums
  4. market capitalization

B

Participants: Business Buying Process Quiz

MCQ: Group or individuals who decide supplier's and product requirements are classified as

  1. deciders
  2. selectors
  3. evaluators
  4. providers

A

Forecasting and Demand Measurement Quiz

MCQ: Budget which is set slight lower than sales forecast is classified as

  1. raw material budgeting
  2. product budgeting
  3. sales budget
  4. quota system

C

Marketing Research Process Quiz

MCQ: 'awareness of goals' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

A

Bases for Segmenting Consumer Markets Quiz

MCQ: According to VALS framework, consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B