Product Failure Quiz Questions and Answers 83 PDF Download

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Quiz on Product Failure Worksheet 83Quiz PDF Download

Product Failure Quiz

MCQ: Failure of product that increases likelihood of customer's purchasing products with warranty is an example of

  1. anchoring heuristic
  2. adjusting heuristic
  3. availability heuristic
  4. geographical heuristic


Customer Segmentation Quiz

MCQ: Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast


What is Brand Equity Quiz

MCQ: Stages in brand development according to successive quadrants are considered as

  1. brand grid
  2. power grid
  3. reporting grid
  4. knowledge grid


Developing Brand Positioning Quiz

MCQ: Attributes or benefits associated to overcome customer's perceived weakness are classified as

  1. desirable points of parity
  2. comparative points of difference
  3. competitive points of parity
  4. category points of parity


Differentiating Services Quiz

MCQ: Set of services expected by customers are classified as

  1. interactive service package
  2. descriptive service package
  3. primary service package
  4. secondary service package