Product Failure Quiz Questions and Answers 83 PDF Download

Learn product failure quiz, online BBA marketing management test 83 for online courses, distance learning. Free marketing MCQs questions and answers to learn product failure MCQs with answers. Practice MCQs to test knowledge on product failure, customer segmentation, what is brand equity, developing brand positioning, differentiating services for online integrated marketing course test.

Free product failure course worksheet has multiple choice quiz question as failure of product that increases likelihood of customer's purchasing products with warranty is an example of with options anchoring heuristic, adjusting heuristic, availability heuristic and geographical heuristic with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study analyzing consumer markets multiple choice questions based quiz question and answers.

Quiz on Product Failure Quiz PDF Download Worksheet 83

Product Failure Quiz

MCQ. Failure of product that increases likelihood of customer's purchasing products with warranty is an example of

  1. anchoring heuristic
  2. adjusting heuristic
  3. availability heuristic
  4. geographical heuristic


Customer Segmentation Quiz

MCQ. Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast


What is Brand Equity Quiz

MCQ. Stages in brand development according to successive quadrants are considered as

  1. brand grid
  2. power grid
  3. reporting grid
  4. knowledge grid


Developing Brand Positioning Quiz

MCQ. Attributes or benefits associated to overcome customer's perceived weakness are classified as

  1. desirable points of parity
  2. comparative points of difference
  3. competitive points of parity
  4. category points of parity


Differentiating Services Quiz

MCQ. Set of services expected by customers are classified as

  1. interactive service package
  2. descriptive service package
  3. primary service package
  4. secondary service package