Business Unit Strategic Planning Quiz Questions and Answers 79 PDF Book Download

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Quiz on Business Unit Strategic Planning Worksheet 79Quiz Book Download

Business Unit Strategic Planning Quiz

MCQ: Company licenses to companies for producing its products is classified as

  1. service alliance
  2. product alliance
  3. logistic alliances
  4. pricing collaborations

B

Product and Services Differentiation Quiz

MCQ: Products can be differentiated on basis of

  1. conformance and performance quality
  2. durability and style
  3. reliability and repair-ability
  4. all of the above

D

Price Change Quiz

MCQ: Price cut technique which results in increasing market share but less loyal customers in market is classified as

  1. low-quality trap
  2. fragile-market-share trap
  3. shallow-pockets trap
  4. price-war traps

B

Channel Members Terms and Responsibility Quiz

MCQ: Conditions of sales, price policies and territorial rights are all considered as elements of

  1. trade-relations mix
  2. spatial-relations mix
  3. jobbers-relations mix
  4. shoppers-relations mix

A

Marketing Channels Role Quiz

MCQ: Functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in

  1. forward direction
  2. backward direction
  3. leftward direction
  4. rightward direction

B