Marketing & Customer Value Quiz Questions and Answers 78 PDF Download

Learn marketing & customer value quiz, online BBA marketing management test 78 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing & customer value MCQs with answers. Practice MCQs to test knowledge on marketing and customer value, components of modern marketing information system, buying decision process - five stage model, brand strategy for online marketing course test.

Free marketing & customer value course worksheet has multiple choice quiz question as companys core business process includes with options customer acquisition process, market sensing process, crm process and all of the above with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study developing marketing strategies & plans multiple choice questions based quiz question and answers.

Quiz on Marketing & Customer Value Quiz PDF Download Worksheet 78

Marketing and Customer Value Quiz

MCQ. Company?s core business process includes

  1. customer acquisition process
  2. market sensing process
  3. CRM process
  4. all of the above


Components of Modern Marketing information System Quiz

MCQ. 'sales information systems' and 'customer data bases' are part of company's

  1. external record
  2. private record
  3. public record
  4. internal record


Marketing and Customer Value Quiz

MCQ. In value creation, 'choosing value' phase includes

  1. segmentation
  2. targeting
  3. positioning
  4. all of the above


Buying Decision Process - Five Stage Model Quiz

MCQ. Process about how individual customer come to know about market offering, is classified as

  1. total set of brands
  2. brands awareness
  3. consideration set
  4. availability set


Brand Strategy Quiz

MCQ. Offering of all brands and brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio