Major Channel Alternatives Quiz Questions and Answers PDF Download eBook
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"The intensive distribution strategy works well for the products such as", major channel alternatives Multiple Choice Questions (MCQ) with choices heavy machinery, designer apparels, real estate, and soft drinks and snacks for bachelors in marketing online. Learn integrated marketing channels questions and answers with free online certification courses for business administration degree courses.
Quiz on Major Channel Alternatives PDF Download eBook
MCQ: The intensive distribution strategy works well for the products such as
- designer apparels
- heavy machinery
- real estate
- soft drinks and snacks
D
MCQ: The marketing attack in which the attacker matches its product, price and distribution is classified as
- flank attack
- frontal attack
- bypass attack
- guerilla attack
B
MCQ: The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as
- line consistency
- line stretching
- line filling
- line depth
B
MCQ: The form of countertrade in which buyer's and seller's exchange goods without involving any third party is classified as
- barter
- compensation deal
- offset
- buy back arrangement
A
MCQ: The groups in which industrial goods can be classified are
- capital items
- business supply or service
- materials and parts
- all of the above
D