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Trivia Quiz on Developing Brand Positioning PDF Download eBook
MCQ: The three main ways to convey brand's category membership are classified as
- announcing category benefits
- comparing to examples
- relying product description
- all of the above
D
MCQ: The first level of planning starts with
- corporate planning
- division planning
- business planning
- product planning
A
MCQ: The higher levels of energy and differentiation are shown by
- strong new brands
- existing brands
- faded brands
- failed brands
A
MCQ: The set of customer's having interest in market offering but lack of access to it is called
- potential market
- available market
- target market
- penetrated market
A
MCQ: The buying situations in business markets include
- straight rebuy
- new task
- modified rebuy
- all of the above
D