Brand Dynamics Quizzes Online MCQs PDF Download eBook
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Brand Dynamics Questions and Answers PDF Download eBook
MCQ: In brand dynamics, the belief for delivering product performance on consumer's short list is classified as
- presence
- brand relevance
- brand performance
- advantage
C
MCQ: The decision made about the research approaches, data sources and sampling plan is included in
- research plan development
- problem definition
- deciding mission statement
- reporting of findings
A
MCQ: The engineering personnel of the companies have major influences in the selection of
- product components
- supplier selection
- buyer selection
- trial suppliers
A
MCQ: The total length of each product line is divided by number of product lines which is carried by the company to calculate
- average width of product mix
- average length of product mix
- average depth of product mix
- consistency of product mix
B
MCQ: According to expectancy model, the process of altering beliefs about the brand is classified as
- technical repositioning
- product repositioning
- psychological repositioning
- physiological repositioning
C