Customer Needs Quiz Questions and Answers 57 PDF Download

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Quiz on Customer Needs Worksheet 57Quiz PDF Download

Customer Needs Quiz

MCQ: Purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate

  1. purchase cycle cost
  2. cost of responsiveness
  3. life cycle cost
  4. assurance cost


Managing Brand Equity Quiz

MCQ: Assessment of actual impact of brand knowledge on differential aspect of marketing is called

  1. internal assessment
  2. external assessment
  3. direct approach
  4. indirect approach


What Influences Consumer Behavior Quiz

MCQ: Form of human society 'social stratification' is classified as

  1. social classes
  2. economic variables
  3. internal factors
  4. external factors


Determinants of Demand Quiz

MCQ: If demand for product does not change with small change in price then demand is said to be

  1. interactive
  2. augmented
  3. elastic
  4. inelastic


What is Brand Equity Quiz

MCQ: Way in which customer's think and act in terms of prices and market share is classified as

  1. branding
  2. valuing
  3. advertising
  4. brand equity