Forecasting & Demand Measurement Quiz Questions and Answers 47 PDF Book Download

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Quiz on Forecasting & Demand Measurement Worksheet 47Quiz Book Download

Forecasting and Demand Measurement Quiz

MCQ: Past sales analysis techniques do not include in

  1. time-series analysis
  2. exponential ratio method
  3. exponential smoothing
  4. econometric analysis


Competitive Strategies for Market Leaders Quiz

MCQ: One who offers market leader's product and improves it, is classified as

  1. imitator
  2. adapter
  3. counterfeiter
  4. cloner


Customer Segmentation Quiz

MCQ: According to loyalty status, marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers


Channel Design Decision Quiz

MCQ: Kind of shoppers that care of their spending and buying products wisely are classified as

  1. affinity customers
  2. interactive customers
  3. service ⁄ quality shoppers
  4. price ⁄ value customers


Building Brand Equity Quiz

MCQ: Drivers that differentiate and identify brands are classified as

  1. brand elements
  2. brand emotions
  3. brand conversation
  4. brand judgments