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"In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as", marketing channels and value networks Multiple Choice Questions (MCQ) with choices terminators, facilitators, merchants, and agents to learn certification courses online. Learn integrated marketing channels questions and answers with free online certification courses for best online colleges for business administration.
Quiz on Marketing Channels & Value Networks PDF Download eBook
MCQ: In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as
- facilitators
- terminators
- merchants
- agents
C
MCQ: The compelling images which appeal the customer's psychological needs is considered as
- employee differentiation
- process differentiation
- image differentiation
- working differentiation
C
MCQ: The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as
- loss leader pricing
- cash rebates
- special customer pricing
- special event pricing
A
MCQ: The form of countertrade in which seller receives some money and some goods for due payments is classified as
- offset
- buy back arrangement
- barter
- compensation deal
D
MCQ: In the product hierarchy, the product classes that help in satisfying core needs are considered as
- product line
- product class
- need family
- product family
D