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Building Brand Equity Questions and Answers PDF Download eBook
MCQ: The brand element 'building brand' does not include
- adaptable
- memorable
- meaningful
- likeable
A
MCQ: The first step in buying, decision process is to
- recognize problem
- search of information
- deciding information sources
- problem analysis
A
MCQ: The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as
- selective policy
- price policy
- trade policy
- distributive policy
B
MCQ: The business markets include
- insurance companies
- public utilities
- government institutions
- all of the above
D
MCQ: In the buyer decision process, the percentage of potential customers in a given target market is called
- customer funnel
- company funnel
- marketing funnel
- retailers funnel
C