Components of Modern Marketing information System Quiz Questions and Answers 28 PDF Book Download

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Quiz on Components of Modern Marketing information System Worksheet 28Quiz Book Download

Components of Modern Marketing information System Quiz

MCQ: Marketing intelligence helps to gather

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

A

Product Systems and Mixes Quiz

MCQ: Total number of product items included in product mix is classified as

  1. depth of product mix
  2. consistency of product mix
  3. width of product mix
  4. length of product mix

D

Forecasting and Demand Measurement Quiz

MCQ: Sales goals set for company division or product lines are referred as

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

A

Pricing Strategies in Marketing Quiz

MCQ: Defense which supports possible counterattack of other marketer's is classified as

  1. counter defense
  2. offensive defense
  3. position defense
  4. flank defense

D

Cultivating Customer Relationships Quiz

MCQ: Process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer's management
  4. customer relationship management

D