Components of Modern Marketing information System Quiz Questions and Answers 28 PDF Download

Learn components of modern marketing information system quiz, online BBA marketing management test 28 for online courses, distance learning. Free marketing MCQs questions and answers to learn components of modern marketing information system MCQs with answers. Practice MCQs to test knowledge on components of modern marketing information system, product systems and mixes, forecasting and demand measurement, pricing strategies in marketing, cultivating customer relationships for online target marketing exam test.

Free components of modern marketing information system course worksheet has multiple choice quiz question as marketing intelligence helps to gather with options data based on real happenings, data based on results, data based on raw materials and data based on sales with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study collecting information & forecasting demand multiple choice questions based quiz question and answers.

Quiz on Components of Modern Marketing information System Quiz PDF Download Worksheet 28

Components of Modern Marketing information System Quiz

MCQ. Marketing intelligence helps to gather

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

A

Product Systems and Mixes Quiz

MCQ. Total number of product items included in product mix is classified as

  1. depth of product mix
  2. consistency of product mix
  3. width of product mix
  4. length of product mix

D

Forecasting and Demand Measurement Quiz

MCQ. Sales goals set for company division or product lines are referred as

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

A

Pricing Strategies in Marketing Quiz

MCQ. Defense which supports possible counterattack of other marketer's is classified as

  1. counter defense
  2. offensive defense
  3. position defense
  4. flank defense

D

Cultivating Customer Relationships Quiz

MCQ. Process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer?s management
  4. customer relationship management

D