What Influences Consumer Behavior Quiz Questions and Answers 165 PDF Book Download

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Quiz on What Influences Consumer Behavior Worksheet 165Quiz Book Download

What Influences Consumer Behavior Quiz

MCQ: Individual characteristics of a person that include lifestyle, values, occupation and self-concept are classified as

  1. social factors
  2. personal factors
  3. family factors
  4. status factors

B

Estimating Costs Quiz

MCQ: Costs of products that do not fluctuate with level of production are classified as

  1. quality costs
  2. augmented costs
  3. variable costs
  4. fixed costs

D

Promotional Pricing Quiz

MCQ: On Christmas and Easter, lower prices pricing techniques are classified as

  1. cash rebates
  2. special customer pricing
  3. loss leader pricing
  4. special event pricing

D

Marketing Research Process Quiz

MCQ: Close-ended question in which each question have two possible answers are

  1. dichotomous
  2. multiple choice
  3. Likert scale
  4. semantic differential

A

Consumer Goods Classification Quiz

MCQ: Kind of convenience goods that are purchased by consumers without any searching effort are classified as

  1. impulse goods
  2. staples
  3. homogeneous goods
  4. emergency goods

A