Developing Brand Positioning Quiz Questions and Answers 163 PDF Book Download

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Quiz on Developing Brand Positioning Worksheet 163Quiz Book Download

Developing Brand Positioning Quiz

MCQ: Concept of viewing brands as belief complexed system is classified as

  1. threaten branding
  2. potential branding
  3. primal branding
  4. strength branding

C

Benefits of Vertical Coordination Quiz

MCQ: Relationship which requires less cooperation and exchange of information is classified as

  1. contractual selling
  2. contractual buying
  3. cooperative systems
  4. bare bones

D

Customer Databases and Databases Marketing Quiz

MCQ: Process of building, organizing and using databases of customers to build customer relationship is classified as

  1. database marketing
  2. customer database
  3. detailed database
  4. company database

A

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Perceived monetary value of all benefits which customers expect from a given product because of brand image is called

  1. total customer benefit
  2. total customer cost
  3. total economic cost
  4. total functional cost

A

Marketing Research Process Quiz

MCQ: Research instruments use in marketing research process do not include

  1. questionnaires
  2. qualitative measures
  3. technological devices
  4. random sample

D