Developing Brand Positioning Quiz Questions and Answers 163 PDF Book Download

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Quiz on Developing Brand Positioning Worksheet 163Quiz Book Download

Developing Brand Positioning Quiz

MCQ: Concept of viewing brands as belief complexed system is classified as

  1. threaten branding
  2. potential branding
  3. primal branding
  4. strength branding


Benefits of Vertical Coordination Quiz

MCQ: Relationship which requires less cooperation and exchange of information is classified as

  1. contractual selling
  2. contractual buying
  3. cooperative systems
  4. bare bones


Customer Databases and Databases Marketing Quiz

MCQ: Process of building, organizing and using databases of customers to build customer relationship is classified as

  1. database marketing
  2. customer database
  3. detailed database
  4. company database


Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Perceived monetary value of all benefits which customers expect from a given product because of brand image is called

  1. total customer benefit
  2. total customer cost
  3. total economic cost
  4. total functional cost


Marketing Research Process Quiz

MCQ: Research instruments use in marketing research process do not include

  1. questionnaires
  2. qualitative measures
  3. technological devices
  4. random sample